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Finally, look at the supporting capabilities and see what help you need from the ITANA leadership in scheduling resources, content management, capture of activities and outreach and relationship management.

The Persona Scan

Review the Personas described in the Content Management Working Group. Keep in mind the various personas who will be interested in your work.  As you start up a working group, think about the different channels and information that you need to share.  Ask your team the following questions:

• What will you share with them and how?"
• How will you get your message out to all the various personas who might be interested?
• What is the right message for each persona? 
• What would you like back from them if anything?

This provides input into your communication plan and your deliverables.