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For another opinion, see PowerUpSocial's “Social Media Pyramid”the “Social Media Pyramid”, "A Guide to Using Social Media Channels for Your Business," "Social Media for Business: A Marketer's Guide," and Patricia Redsicker's article "Pros & Cons of 6 Social Media Channels", the latter of which was one source for the above chart.
3. Managing Social Media
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All of these options can soon be overwhelming. The good news is, "there's an app for that." Four popular dashboards to investigate are: HootSuite, Tweetdeck TweetDeck, ScooptIT, and MediaFunnel. Select the message aggregator that suits your needs to create a "communication central" to help manage your social media presence.
4. Training and Support
NERCOMP offers various classes focused on the use of social media. For peer support, consider getting involved with the EDUCAUSE IT Communications or Social Media constituent groups and/or subscribing to their listservslists.
Checklist of Recommended Practices
- Create an information security website that provides basic security information for all users (faculty, students, and staff).
- Use a common alias (e.g., http://www.university.edu/security or http://security.university.edu). Note: For some institutions, the campus safety office may already be using one or both of these aliases.
- Prominently display contact information (e-mail and/or phone number).
- Include RSS feeds for for security-related news, updates, and alerts (e.g., many schools use the US-CERT National Cyber Alert System or Symantec Security Response).
- When possible, an institution's main IT page should provide a highly visible link to their security page.
Recommended Model Websites
- Azusa Pacific University
- Brigham Young University
- Brown University
- Carnegie Mellon
- Cornell University
- Duke University
- Indiana University
- Massachusetts Institute of Technology
- Northwestern University (news podcasts)
- Ohio State University
- Purdue University
- Rochester Institute of Technology
- Stanford University
- University of Chicago
- University of Colorado at Boulder
- University of Georgia
- University of Nebraska-Lincoln
- University of Notre Dame
- University of Virginia (Facebook and Twitter)
- University of Wisconsin-Madison
- Yale University
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- Duke University
- Penn StatePurdue University
- Rutgers University
- The University of Arizona
- University of British Columbia
- University of Colorado Boulder
- University of Virginia
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